Thinking of focusing more of your local marketing efforts on local search but you’re not sure if it’s worthwhile? Consumers have been using the internet to search for information for well over a decade. Search engines have revolutionized the way we handle everyday life. During this journey, location-based searching has shown steady growth as well.Location-based searching is the practice of searching for a product, service, or business based on location. Couple this with the fact that mobile usage has grown exponentially in recent years, you can only imagine how this has impacted the level of local searches performed by consumers. […]