You’ve heard the stories from friends in the industry. They started sending out small discounts to their existing customers on (or a few days before) their birthday and they immediately saw their monthly revenue jump. What you probably haven’t gotten a chance to dig into yet is the specifics of why having a “Birthday Club” strategy is so effective and how to pull it off. I’ve helped businesses from all over set up a birthday club marketing strategies and I wanted to write this post to help you figure out how to easily get started and reap the benefits. In […]